Marketing Analytics Manager

We are hiring a Marketing Analytics Manager to own the marketing infrastructure, analytics and performance engine behind our next generation crypto casino and sportsbook.This role sits closer to a senior marketing analyst or marketing operations function than a traditional performance marketing or growth role, it is about owning measurement, infrastructure and insight, not channel strategy or campaign execution.This is a hands-on, high ownership role in a fast moving startup environment.What you’ll doOwn the setup, architecture, and ongoing management of analytics and tracking across all marketing channelsImplement and manage platforms such as Google Analytics, ensuring accurate multi channel attribution across paid, affiliate, influencer and organic trafficWork closely with engineering to define what behavioural data should be captured, and implement robust event tracking and data pipelinesBuild full funnel visibility across user journeys, from onboarding through retention and reactivation, and continuously optimise performanceAnalyse PPC, paid media, affiliate and influencer performance, identifying drivers of efficient growth and areas of underperformanceProactively flag issues, recommend changes, and help shape marketing direction based on data insightsPartner with leadership to support execution of marketing initiatives, ensuring proper tracking, measurement, and optimisation frameworks are in placeWork with external teams and agencies to provide clear reporting, performance insights, and data-driven directionPartner closely with finance to own and track marketing P&L, ensuring accurate attribution of spend, revenue and ROIOwn affiliate program performance and analytics, and contribute to strategy through data-driven insights 3–6+ years in marketing analytics, marketing operations, or growth analytics — backgrounds moving from data or analyst roles into marketing are particularly welcomeExperience in iGaming or cryptoStrong understanding of marketing channels and performance metrics, with the ability to translate data into strategic directionDeep experience with analytics tools (e.g. Google Analytics, Fast Track) and attribution modelsStrong technical ownership of CRM systems, understanding segmentation, lifecycle tracking and performance measurement end-to-endHighly data-driven, with a strong grasp of attribution, funnel analysis, and marketing economicsComfortable owning performance and influencing decisions, not just reporting on themProactive, hands-on, and thrives in a startup environment with high ownership and ambiguity