Web Experience Lead

Alfa Laval Energy Division Marketing is looking for Web Experience LeadEvery day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old startup culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. ‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. Background Our Web platform is the Energy Division’s global digital front door shaping how customers discover, engage with, and experience our technologies. Strong organic visibility and discoverability are critical to driving meaningful customer engagement and supporting commercial growth.In this role, you will define and lead the strategy, governance, and roadmap for the Energy Division’s web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows, guide marketing releases and global rollouts, and use data-driven insights to continuously improve performance.You will own the evolution of the division’s web platforms including user experience, information architecture, technical foundations, and discoverability. By establishing clear standards in the division, collaborate with the central web team and enabling Business Units and Sales Companies with best practices, you will help deliver consistent, high-performing digital experiences worldwide.Priority Areas & Responsibilities will role include:1) Energy Division web ownershipDefine and lead the global Energy Division web experience strategyDrive UX, architecture updates, accessibility, performance, and standards in the Energy DivisionManage divisional releases with IT value streams and the wider marketing organization2) Discoverability & growthLead SEO and AI-driven discoverability (GEO) for the Energy DivisionEmbed standards into templates, CMS workflows, and content modelsDriving traffic growth, rankings, and visibility3) Enablement & collaborationAligning Business Units and sales companies on Energy Division web prioritiesBuild top performing industry & product pages and launch frameworks for local implementationPartner with Product, Marketing, Sales, IT, and Analytics4) Performance & optimizationOwn eeb performance dashboards and benchmarkingIdentify gaps vs competitors and drive improvement initiativesImprove engagement, task completion, and platform efficiencyThis position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence Who You Are You are a strategic, hands-on Web experience professional with product thinking and enterprise web experience. You combine system-level strategy with practical execution and excel at aligning cross-functional teams across a global organization. You are data-driven, customer-focused, and proactive in adapting to evolving AI and search trends.What You Bring (Qualifications & Experience) Master’s/bachelor’s in marketing, Information Science, Computing or similar3+ years working with large Web ecosystems and enterprise SEO (B2B and/or B2C) Technical SEO, IA/UX literacy, GA4/Adobe, tag governance Documented GEO experience Excellent English skills both written and spokenSolid Web experience, track-record of delivering Growth in organic traffic and priority rankings; improved visibility What’s in It for You? In this role you will shape one of our most important digital assets and drive visibility, credibility and growth in a collaborative, high expectation environment. You will work within cross-functional teams spanning Marketing, CX, Analytics, Product and Sales, following a clear operating rhythm. You will have the opportunity to lead through expertise and influence.Assessment practicalities We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. For more information, please contact: Oliver Hellberg, Head of Marketing & Commercial Excellence Energy Division, Tanja Sukaj Talent Acquisition Partner, For union information, please contact: Monica Anderberg, Unionen, at Johan Ranhög, Akademikerna at Stefan Sandell, Ledarna at We review applications continually, so please send yours no later than 30th of June 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).