BIOCON BIOLOGICS At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe.
BACKGROUND AND EXPERIENCE REQUIRED
• Bachelor’s in Medicine, Pharmacy or Life-sciences /graduation in any Science stream, Master in Medicine, Pharmacy or Life-sciences /post-graduation in science stream
• Experience in pharma environment in similar position, with minimum 3 to 5 years of relevant experience
• Knowledge of therapeutic areas and other specified and required to undertake this job position
JOB DESCRIPTION
ROLES & RESPONSIBILITIES
Sales goals Ensuring the availability of company products in healthcare institutions by shaping and promoting optimal offer of the company. Generating demand for company products at key customers in the assigned territory, through the promotion and information activities addressed to decision makers in the healthcare institutions. Build and maintain long-term partnerships with key stakeholders including physicians, pharmacists, hospital management. Be the primary contact of communication between the company and health care professionals, to achieve company sales targets. Achieve sales targets and KPIs for assigned key accounts. Monitor account performance, treatment trends, switching dynamics and implement corrective actions, when needed
Implementation of marketing strategies
Area Management: Implement the Key account strategy & plan in cooperation with respective functions in the company and ensure right support is given to each account to lever growth opportunities. Effective management of the territory through the optimal selection of activities for the management of healthcare institutions, doctors, pharmacists, and medical staff, considering the knowledge of the decision-making areas visited persons or prescribing behavior of physicians. Creation and implementation of plans of visits and other activities for the implementation of the marketing strategy. Possession and increasingly used knowledge about the specifics of the territory and the activities of competitors.
Cooperation with key customers: Leading or supporting the dialogue or commercial recommendation in accordance with the current policy. Ability to familiarize customers with a reliable range of company and adapt it to client’s needs and local conditions. Immediate transfer all the necessary information about the required actions to employees of Company. Preparing and reviewing trading strategy recommendations to the key clients to the necessary extent to perform the sales tasks. Planning and conducting effective meetings with clients based
on possessed knowledge about them. Professional execution of the strategy of the company, the sales model visits and promotion strategy in order to maximize sales effectiveness. Communication: Providing legal content in the external and internal communication. Keeping communication with good manners. Adapting business language or jargon sales to the receiver of information, in particular communication outside the company. Avoiding unfortunate communication content, unclear or ambiguous. Avoiding situations where bystanders could be the recipient of the information intended to the caller or callers. Disclosure of confidential information, including technical, commercial, or organizational disclosure of which could harm company. Promotional materials: Effective disposing of promotional materials in accordance with the assumptions of promotional cycles and registering this in accordance with applicable laws, regulations and procedures of company.
Compliance: The employee is required to perform the tasks entrusted to him and follow external business relations and in relations with colleagues in a way that fully respects the rules of local law and internal policies and regulations of company. This results in the requirement of holding and continuous updating the knowledge in the field of pharmaceutical law, policies and regulations company.
Team collaboration: Effective cooperation with other representatives of company in range of information sharing and conducting joint projects in order to maximize performance. Proper and timely execution of tasks assigned by the supervisor.
Planning & Reporting & Data base update Reliable and timely planning and reporting activities and results, updating database in accordance with the company requirements. Observation and analysis of competitors' actions and reporting in this area. Maintain accurate CRM records, forecasts, and account reports Provide insights on market trends, competitor activity, and customer feedback
Pharmacovigilance - Reporting
The Biocon employee / KAM should follow and apply within 24h the standard Biocon PV approach if becoming aware about adverse events/side effects and/or incidents including lack of efficacy for Biocon products.
Pharmacovigilance department by any of the modalities (mail/ web portal/ fax/ toll free number/ post) as per the details available on https://pharmacovigilance.biocon.com/. Initial report should reach to Pharmacovigilance department within 24 hours. The Biocon employee / KAM shall report any information received about the product quality issue for Biocon products to relevant QA (Quality Assurance) department of Biocon.
Competencies
• focus on objectives - the development and initiation of activities; achievement and improvement of individual goals
• making the right decisions - analyzing and initiating actions;
• high level of responsibility, cooperation with people, stress resistance;
• ability to establish long-term relationships;
• demonstrating passion for company; acting with integrity
• very good selling and negotiation skills; good command in MS office
• strong strategic thinking and analytical skills
Preferred Skills
• Self-motivated, Hardworking, Patience, Perseverance
• Having sufficient knowledge about the products, the results of clinical trials and the current promotional strategy.
• Demonstrating the necessary communication and sales skills to ensure the highest quality information transfer to visited customers and space utilization for the use of company products.
• The ability to detail promotional materials to increase the effectiveness of customer contacts.
• Highly developed presentation skills
• Ability to moderate groups’ discussion
• High personal ethics and integrity and good cultural manners
• Willingness to travel as per Company and Territory needs
• Well organizational skills and pragmatism